Three months to turn 2026’s biggest home moment into Oppein’s biggest year-end story.

The hero video’s own reaction moment is the most shareable asset of the whole quarter — a contest gives the public a reason to add their own voice to it instead of just watching passively.

Once the hero video airs, invite the public to duet or stitch it with their own reaction on TikTok and Reels. The most genuine entries get reposted on Oppein’s own channels plus a styling-consultation prize.

Turns the campaign’s own quality proof-point — the 15-year kitchen warranty and faster-than-90-day delivery — into something people physically experience at the showroom door, right as foot traffic peaks around the launch.

A quick street quiz outside the showroom — “How long do you think this door will last?” — close or correct guesses win an Oppein shopping voucher, and every answer becomes a short clip for the always-on content mix.

Extends the hero video’s reach through faces the personality’s own audience already trusts, without diluting her story as the campaign’s single, unmistakable hero.

Invite 2–3 Saudi creators or personalities close to the campaign’s own celebrity to film their first, unscripted reaction to the hero video on their own channels — cross-pollinating audiences while keeping one clear hero.

The quarter’s biggest contest, saved for its biggest emotional moment — closing 2026 with the audience’s own story, not just the campaign’s, and quietly seeding a Q1 2027 follow-up.

Submit a “before” photo of your home plus what you’d change for the new year. The grand-prize winner gets a full styling consultation and becomes next year’s transformation story.

Rides the same reflective, forward-looking mood as the reveal and the New Year pivot, gathering real voices to close the year on, right where year-end shopping crowds already are.

Ask year-end shoppers “What’s your home resolution for 2027?” on camera, handing out an Oppein voucher to everyone who takes part. The best answers become a short recap reel closing out the campaign.

The reveal proves the transformation looks good on camera — this proves it holds up in real life, the most credible kind of endorsement there is.

Bring the flagship personality back for one short, lighthearted follow-up clip living in her new space a few weeks on — paired with a small cohort of interior-design creators posting their own “2027 home goals” tagging Oppein to close the loop into January.

A light, joyful contest that shows off Oppein’s ability to turn even the smallest space into something stylish and functional — a natural entry point before the awareness content ramps up.

Followers are invited to design or share their ideal coffee corner via social media. The winning design receives a shopping voucher. The contest encourages creativity and showcases how Oppein can transform small spaces into stylish, functional corners.

Targets female followers specifically and ties directly to Breast Cancer Awareness Month, with a real push for follower growth and engagement during the campaign window.

Female followers follow the Oppein account and tag their friends to enter. The winner is selected through a random draw. The prize is a pink iPhone.

One partnership with a Saudi female influencer amplifies the breast-cancer awareness message through a trusted, relevant voice.

Partner with one female influencer during October; she receives an offer to renovate her home or kitchen; the collaboration highlights Oppein’s support for Breast Cancer Awareness Month in partnership with Zahra Association.

Shaden Al Hudaithi, Yara Al Namlah, Shahad Al Zahrani, Najla Al Wadani, Amani Al Aayed.

Reaches families and women directly in everyday gathering spots, in a visual identity that matches the “Your Path Is Pink” campaign.

A quick kitchen design challenge, arranging kitchen elements by function and style, building an ideal kitchen mood board, and answering awareness questions on breast-cancer prevention. Winners receive shopping vouchers or branded gifts. The activation space follows the “Your Path Is Pink” visual identity and highlights the Oppein × Zahra Association partnership.

Creates an intimate, high-trust setting perfectly suited to both the brand’s kitchen experience and a sensitive health topic.

A private women-only event featuring a skilled female chef such as Dhuha or Sama Jad presenting a live cooking experience inside an Oppein kitchen; the gathering includes an awareness talk in collaboration with Zahra Association; guests join kitchen-related activities and competitions; the event can be covered by a TV channel or radio station to boost awareness and media exposure.

A light trivia moment that builds brand knowledge and engagement with zero new production — pure comment-based participation, easy to run alongside October’s heavier activations.

Followers are asked two questions: how many Oppein showrooms are there in Saudi Arabia, and in what year was Oppein founded? Followers submit their answers in the comments; correct entries are entered into a random draw to pick the winner.

Oppein currently operates 4 flagship showrooms in Saudi Arabia — Riyadh, Al Hasa, Buraydah and Madinah — and was founded in 1994.

Real-estate developers, contractors and project suppliers sourcing kitchens and cabinetry at scale — an audience the consumer campaign never reaches. The exhibition draws around 420 exhibitors from 22 countries and roughly 25,000 visitors, and booth registration is currently open.

Book a booth at Saudi Build 2026 (Riyadh International Convention & Exhibition Center) over Cityscape — for its direct tie to construction, kitchens and furniture, feeding straight into Oppein’s own 2026 target of 10 developer partnerships.

Oppein’s own research confirms promotions are a key purchase driver. White Friday is Saudi Arabia’s single biggest online shopping day — landing just two weeks after “Your Home, Your Way” peaks.

A 72-hour “White Friday, Best Price” window on kitchen & wardrobe bundles, riding directly on the hero video’s momentum from earlier in November.

Both November’s installation UGC and December’s “share your transformation” call already ask the audience to post under #OppeinKSA — a lightweight contest turns that existing ask into something worth entering, without adding a whole new content format to produce.

Customers post a photo or short video of their own Oppein kitchen, wardrobe, vanity or door under #OppeinKSA; a handful of favorites get featured across Oppein’s channels plus a complimentary styling consultation — no cash prize, just visibility and expert time.

If the flagship campaign’s home transformation is the emotional peak, New Year is the universal “new chapter” hook — a natural way to carry momentum into January, ahead of Ramadan planning season.

A short “what will your fresh start look like?” UGC prompt, paired with an early-consultation booking incentive for early 2027.